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I recently completed the Meridiem brand identity as a passion project and would love to hear thoughts on the overall feel and visuals.
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Branding work for WithNation
Love the motion, visual style and aesthetics on this one
The concept is to mix the power of creative prompting and allowing everyone to orchestrate their business from start to finish.
Build • Run • Market
The logo represents a shopping bag with the prompting input inside
MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression.
The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity.
From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications.
Services: Brand Identity, Logo Design, Fashion Branding, Clothing Brand Design, Apparel Branding, Packaging Design, Visual Identity.
That rounded M monogram in warm red sounds like it carries the whole system. Fashion identities live or die on the small touchpoints, so going all the way down to hang tags and labels is exactly right. Which piece of the rollout was the trickiest to keep consistent, the packaging or the apparel graphics?
Genesa | Brand Identity in Action
A logo is the starting point of a brand identity. What interests me just as much is how that identity works beyond the original design.
For Genesa, I explored how the logo, custom typography, and three coloured hexagons could carry across different applications, from apparel and merchandise to packaging and architectural signage.
The challenge is to maintain a consistent visual identity while adapting it to different materials, surfaces, and environments.
I created this short presentation to bring those applications together and show how a single design can become a recognizable brand across multiple touchpoints.
For me, good brand design isn't just about how a logo looks on a screen. It's about how well it works in the real world.
Brand Identity · Logo Design · Brand Applications · Graphic Design
This is exactly how identity work should be sold, Andre. The packaging shot with the Genesa bag and box together shows those three coloured hexagons doing their job at real scale, not just on a slide. Good brand design isn't just about how a logo looks on a screen is the line...