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Billboards screaming NIKO IS HERE across Shibuya's skyline, the whole gang flooding the crossing below — BAPE, EVISU repping in the crowd, one fan holding a sign that says he saw Niko before he was famous. This is the world-building payoff: NIKOJEANSKYOTO not as a product line, but as a cultural moment taking over one of fashion's biggest stages.
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What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
MATIZ pt. 2
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand.
Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
View the full project here
The neutral palette and clean layout let the ceramics speak for themselves. Solid work on capturing that tactile vibe.