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:I just launched something.
For the last few weeks, I've been helping B2B SaaS founders fix the same problem:
They get traffic. They don't get demos.
It's rarely the product. It's the message.
So I built WordBuilt — a copy system for B2B SaaS:
→ Landing page copy that makes your buyer say "this is for me"
→ Email sequences that turn leads into booked demos
First draft in 3-5 days. 1-2 rounds of revisions.
Starting at $1,200.
If you're a founder getting traffic but not enough demos, let's talk.
Here's my service page:
https://contra.com/s/3lNNO7sL-word-built-b2-b-saa-s-copy-system
DM me "DEMO" and I'll take a quick look at your funnel.
contra.com
WordBuilt — B2B SaaS Copy System by Sulaimon Jolaosho
Read more about WordBuilt — B2B SaaS Copy System by Sulaimon Jolaosho on Contra.
Most 'lost' leads didn't say no. They said not now.
• A workflow starts when an opportunity's status changes to Lost.
• It waits 90 days, then sends a short SMS asking if they're still planning the job.
• A reply moves the opportunity back into the pipeline and creates a task to call them that day.
• When they book, a confirmation email goes out automatically.
How long would you wait before checking back with a lost lead?
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
This is a smart way to handle lost leads. Ninety days feels about right for a check-in, long enough that it does not feel pushy but soon enough that they still remember you. Do you find most replies come from the first SMS or from a later one in the sequence?
How I rebuilt the email and SMS system for a DTC honey brand selling in 4 markets
This brand sells across the US, UK, EU and Canada, with a separate Shopify and Klaviyo account for each market. When I joined, the flows were overlapping, one customer got 8 emails in 24 hours from duplicate welcome flows, and nobody could clearly explain why SMS revenue was dropping.
Results (Aug to Oct 2026 vs. the previous 3 months):
🇬🇧 UK: email and SMS revenue up 198%, now 43.8% of total store revenue
🇪🇺 EU: email and SMS revenue up 163%
🇺🇸 US: email and SMS revenue up 60%, while total store revenue was down 13%
That’s $221K + £158K + €92K in attributed revenue in one quarter, with flows driving over 82% of it in every market. The system keeps selling even when no campaign goes out.
What I did:
📩 Rebuilt the full lifecycle flow set in all 4 markets: Welcome, Browse and Checkout Abandonment, Added to Cart, Post Purchase, Winback. I added Smart Sending and cross flow suppression so customers stop getting spammed.
🔁 Built subscription flows from scratch (New Subscriber, Renewal Reminder, Paused, Cancelled), connected to the subscription app and cloned across every market.
⭐ Set up a review engine that routes 4 and 5 star customers to Trustpilot and sends 1 to 3 star customers to a private feedback survey.
🔍 Diagnosed the problems behind the numbers. I traced the SMS revenue drop to fewer popup views, caught a 46% rise in discounting, and A/B tested popup offers in 3 markets.
🧹 Cleaned the lists by suppressing profiles unengaged for 180 days to protect deliverability and lower the Klaviyo bill.
📊 Built weekly and monthly reporting that leads with the story behind the numbers, so the founders know what to do next.
If your Klaviyo account feels messy or your flows haven’t been touched in a year, let’s talk. I’ve worked with 60+ DTC brands.
👉 Book a call: https://calendar.app.google/Y9KHXozxoYRSVeXG8
#Klaviyo #EmailMarketing #SMSMarketing #DTC #Shopify #Retention
