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Buying a full brand system when you just need a logo?
That’s $5,000 of work you didn’t need yet.
I don’t sell one package to every business.
A logo is the primary mark.
That’s it. No system. No rules.
A visual identity is the next level.
Logo variations, color system, typography, and the mockups that actually matter.
A brand identity is the full system.
Positioning, strategy built to last, and the rules that keep everything consistent for years.
These aren’t the same thing.
Different stages of business require different levels of work.
Most founders over-order.
Some under-order.
Both waste money.
Know exactly what you need right now.
You can always expand later.
DM “BRAND”.
The yellow and black pairing carries across the cards and the hoodie really well.
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Bringing MONETA to life through a series of brand applications that extend the identity across digital banking, business materials, and marketing touchpoints. A refined combination of typography, color, and structured layouts creates a modern and cohesive financial brand experience.
Have a project in mind?
Get in touch and let’s create something together.
Goatt!!
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
I wrote a great hook for this one..
That's a fib, but here's a truth, you sell more when you fit into your customers' routines.
Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.
The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".
Short, clear, to the point,
But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.
With a clear strategy, I delivered a way in that RA could never hope for.
Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.
So I did the opposite of what you'd expect.
If you want to know who you just danced to, ask Afters.
Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.
Problem -> Strategy -> Branding
Love it!