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After my last post about AI and mockups, I kept thinking about the other side of this crazy tech shift.
Have you ever thought how AI is also making product visuals more accessible for smaller brands? 🤔
Not every founder can afford a professional shoot right away, especially in early stages.
Is it perfect? No.
But it lowers the barrier to entry the market in a huge way.
Feels less like “AI replacing creativity” and more like giving smaller brands a chance to compete visually much earlier.
Are mockup sites slowly becoming irrelevant?
With AI, you can generate or adapt almost any mockup in seconds. Feels like the whole workflow is shifting.
Do you still use mockup sites, or have you fully switched to AI?
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I used Claude for two very different things this weekend:
✦ building an interactive effect for my website
✦ planning the construction of a piece of furniture I want to build on my balcony
And this is exactly why AI feels so exciting to me!
Digital world
Physical world
Same creative brain
Same need to turn an idea into something that works
This is why I find AI genuinely useful. Not as a magic button, but as a translation layer between imagination and execution
Context is everything. You can have the best tech in the world, but without that deep community knowledge, the automation and design won't hit the mark. It’s all about turning those years of context into a seamless journey for the creator. Great take!
Just launched a recent brand identity project that I successfully completed for CTRL+SHIFT.
Ctrl+Shift is a brand identity project crafted for a forward-thinking platform operating at the intersection of creative technology, culture, and media. Through events, talks, content, and community, the brand brings together artists, builders, and technologists to explore creative intelligence, generative storytelling, and coding as cultural expression.
Editorial and confident, the identity is unapologetically creative-first—slightly irreverent, opinionated, and culture-forward. Designed to feel like a living platform rather than a campaign, the visual language leverages glyph dithering, color halftones, 3D ASCII graphics, and surreal soft sci-fi imagery. Anchored by a pitch-black foundation with vibrant color tints as accents, the system creates a bold yet sophisticated presence for a community built around curiosity, craft, and future-facing creativity.
You can see full project presentation here.
Feel free to like, comment and follow, kindly appreciated.
This identity for CTRL+SHIFT is a masterclass in high-end positioning. Using 3D ASCII and glyph dithering creates that "editorial and confident" feel that moves far beyond basic decoration.
It’s a perfect example of using strategic clarity to build a living platform rather than...
We partnered with the LIKE WEEKEND team to build a brand that captures the feeling of the Mediterranean, warm, effortless, and quietly optimistic, without relying on the usual visual clichés.
The challenge was translating an atmosphere into a system. Sunlight, salt air, ease, all expressed through a refined, contemporary lens that could sit credibly within skincare while still feeling distinctive and alive.
We developed a full brand universe rooted in skinimalism: fewer steps, smarter formulations, and a more intuitive relationship with skincare. This thinking guided everything from the visual identity to the packaging system.
Color became a key asset, not decorative, but structural. A considered palette was used to bring energy and differentiation across the range, while maintaining clarity and cohesion. The overall tone balances playfulness with restraint, creating a brand that feels fresh yet grounded.
The result is an identity that moves seamlessly between science and sensoriality, modern, lightweight, and designed to fit naturally into everyday rituals. A brand that feels as good as it performs.
Amazing work! The design is very subtle and the gradients give the product a lot of personality. I would love to buy this product!!
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