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Day 22 — Learning the Business Side of Freelancing
Building websites is only one part of freelancing.
Lately, I've been spending more time understanding how to find clients, start conversations, qualify projects, and turn inquiries into actual work.
A few things I'm focusing on:
Finding clients who genuinely need my services
Writing personalized outreach instead of generic pitches
Asking the right questions before quoting a price
Following up without sounding pushy
Improving my WordPress and Framer skills
My goal isn't just to become a better website designer. It's to build a sustainable freelance business.
Today's lesson: Technical skills help you deliver. Sales and communication help you get the opportunity to deliver.
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For business owners: the question you answer before every quote may deserve a clearer place on your website.
A practical Monday exercise:
Choose one question a real customer or prospect has asked.
Open the relevant website page on your phone.
Add a clear answer where the question naturally comes up.
Ask someone unfamiliar with the page to find that answer.
A short explanation, a useful example or a clearer heading may be enough. Start with one page and use feedback to decide what to improve next.
Examples could include which areas you cover, what a standard clean includes or whether supplies are provided. Use your actual service details so visitors know what to expect before they contact you.
Which question do customers ask your business most often?
I am Michael Tewogbade, a WordPress Website Designer and Elementor Expert who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into practical tools for growth, not just online brochures.
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Strong point. Every design decision should serve a clear purpose.
Best advice I can give to other freelancers is, if you have few hours with nothing to do, go outside, go drink coffee and do what you love to do. It will fill you with energy you didn't know you can have! ✨
definitely disconnect from screens can bring a wave of fresh ideas