OMA — Modern Fashion Ecommerce Website Design

The Art of Everyday Fashion

Introducing OMA, a modern fashion ecommerce website designed to bring bold streetwear, minimalist layouts, and expressive fashion together.

The design combines editorial-style photography, striking typography, a clean shopping experience, and vibrant yellow accents to create a distinctive brand identity.

Every section is crafted to balance visual storytelling with a seamless shopping journey, helping customers explore collections and discover their next favorite pieces.

✨ Project Highlights

👉 Modern ecommerce website UI

👉 Bold streetwear-inspired art direction

👉 Clean, editorial-inspired layouts

👉 Product-focused visual storytelling

👉 Conversion-focused shopping experience

👉 Designed with a focus on aesthetics, usability, and brand personality.

Have a fashion brand that needs a website refresh? Let's create something distinctive. Available for website design projects. ✉️

The bold red accents and editorial-style layout give OMA a strong streetwear identity. Love the visual direction! 🔥

Never seen an e-commerce store on @Framer So I built one for Sensul.

Only because it was the right call for the client. Full CMS control, no developers on standby, just them running their store.

Dawit Woldemariam had a design background, so Framer made sense for him.

The harder challenge was the design.

Inspiration: Basquiat's art style turned into Ethiopian style. The brief: "Make it artistic without overwhelming the site." Result: Basquiat art style X Ethiopian literature. A storefront, nothing like I've ever seen before in other art gallery sites.

Note: The live site has since been discontinued, so the link below goes to the project I designed in Framer if you want to check it out.

https://sensul.framer.website/ (there is a cool parallax effect when you scroll)

DM me if you want to tell a story through your brand/website.

Full CMS control with no developer on standby is a strong reason to pick Framer for a store like this. The Basquiat inspired visual direction gives it a personality most ecommerce sites lack.