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Never seen an e-commerce store on @Framer
So I built one for Sensul.
Only because it was the right call for the client. Full CMS control, no developers on standby, just them running their store.
Dawit Woldemariam had a design background, so Framer made sense for him.
The harder challenge was the design.
Inspiration: Basquiat's art style turned into Ethiopian style.
The brief: "Make it artistic without overwhelming the site."
Result: Basquiat art style X Ethiopian literature.
A storefront, nothing like I've ever seen before in other art gallery sites.
Note: The live site has since been discontinued, so the link below goes to the project I designed in Framer if you want to check it out.
https://sensul.framer.website/ (there is a cool parallax effect when you scroll)
DM me if you want to tell a story through your brand/website.
Full CMS control with no developer on standby is a strong reason to pick Framer for a store like this. The Basquiat inspired visual direction gives it a personality most ecommerce sites lack.
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A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?
Well said. Usability first, then visuals. Clear navigation wins me every time. 🙌
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