Developed a premium, high-converting digital storefront using WordPress and Elementor for LHS Properties, a luxury real estate agency.
The Challenge: Transformed a basic property showcase into a high-end web presence that handles multi-language visitors and extensive listings without clutter.
The Solution:
• Engineered an elegant, image-focused user interface with a luxury minimalist aesthetic.
• Integrated a clean multi-language toggle system to target an international clientele.
• Fully optimized for local SEO, lightning-fast response times, and mobile layouts.
A few years ago I had the chance to take a course where one of the modules was taught by a designer I really admire, Joseph Berry.
The goal was to create a website for a product, in this case, a speaker. We went through the entire process, from receiving the brief to the very last detail, even modeling the product ourselves in 3D using Spline.
I learned so much, and also got to meet great designers. It’s amazing to see how each one has a different process, and having the chance to observe that and take a bit from each way of doing things to make it your own and develop a unique result really helps you grow a lot as a professional.
I’m sharing some frames from the project, hope you like them!
For NYRA Beauty, a luxury makeup and beauty studio in SoHo, New York, it looks like a page that feels expensive before you’ve read a word of it.
A beauty studio sells a feeling. But the person booking has practical worries too: Will they match my skin tone? Can I trust these artists? Will it last all day? The design had to deliver the feeling and answer the worries.
Here’s how I approached it:
→ Set the mood first. A dark, warm palette of espresso, champagne, and gold, with soft serif headlines and editorial photography. The hero line, “More than makeup. It’s confidence,” says what the studio is really about.
→ Make the services feel like experiences. Not a price list. “Rituals of radiance, tailored to you” introduces four signature offerings: Signature Makeup, Bridal Couture, Hairstyling, and Skin & Glow Rituals.
→ Prove the details. “Luxury is in the details no one sees, but everyone feels” is backed by specifics: skin-first prep, true-tone matching across 40+ foundation shades, and an all-day lock that lasts 16 hours. The proof is what makes the premium price feel fair.
→ Introduce the people. “Hands you can trust with your face” shows each artist with their name and specialty. Nobody wants to hand their face to a stranger.
→ Let clients do the selling. A “Love Notes” section with real-sounding reviews from brides and editorial clients, then a clear booking prompt with a $50 deposit so the next step feels simple.
What I took from this one: in luxury services, the website is the first appointment. If it feels careless, no one will trust the studio with their face.
What’s the one detail that makes you trust a service business before you’ve ever visited?