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Visual Identity System: Leve Spa 🌿✨
Another identity successfully executed, this time for the premium wellness industry. Leve Spa is all about tranquility, minimalism, and connection.
From the continuous line-art logo to the warm, grounding palette of clay and deep green, every single detail was meticulously crafted to deliver a clean and cohesive brand experience that stands out on the shelf and in digital spaces.
Typography: Cocogoose + Casella
Design & Art Direction: Higor Coutinho
Looking to elevate your brand's visual storytelling? Let's connect and build it together.
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The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
Sound.
The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
Brand DesignIllustrationUser ResearchAdobe IllustratorAdobe SuiteFigmabranddesignericondesignerbrandingstudio
Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.
Azulejo. Extra virgin olive oil, Spain.
The name comes from the glazed ceramic tiles that have covered the walls of southern Spain for centuries. Blue and white, geometric, repeated endlessly across courtyards, churches and village kitchens.
The visual identity draws from that same language. One color, repeating forms, a system you recognize before you read it. The entire branding comes from there, from a material that already existed, waiting for someone to put it on a bottle.
Branding, visual system and art direction by Bong Studio.
Very well done, you captured it
Same app concept. Two completely different visual directions.
I’m exploring the design system for Pawsense, a cat care app concept focused on recording your cat’s behavior and turning it into simple insights.
Direction 1 feels softer, calmer, and more trustworthy.
Direction 2 feels bolder, more playful, and more distinctive.
That’s the tradeoff I’m thinking through:
Direction 1 feels more polished and familiar.
Direction 2 feels more memorable and full of personality.
For a cat care app, I’m trying to balance trust with warmth and playfulness.
Which direction feels stronger?
1 = soft/trustworthy
2 = bold/playful
12 voted
55%
10 voted
45%
22 votes
Closed
Impressive
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