Character Brief

Name: SNAFU

Role: Brand Mascot & Chief Agent of Chaos — SNAFU Hot Sauce SNAFU is a furry teal monster who lives in the gap between "it was fine" and "what did you do." He's the resident agent of chaos for a fictional hot-sauce brand that believes your food was fine and fine is boring. He's never once apologized, because in his world nothing goes wrong, only sideways. Everything was built in Recraft Studio and kept unmistakably on-model across every format by referencing a single hero render:

Character design + full personality range

Custom name-logo and locked brand palette

A 3-flavor product line — Mild Mischief, Hot Mess, Total SNAFU

Packaging, poster, billboard, food truck, neon signage, merch & social

A self-narrated 60-second intro reel where SNAFU introduces himself Full Recraft project: https://www.recraft.ai/project/2bf254c5-61fb-4f75-b202-079e93324038