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AI Beauty Campaign Concept – CellSense (Spec Project)
A premium AI-generated beauty campaign created as a personal concept to showcase my skills in AI-assisted visual design, creative direction, and social media marketing
For this project, I developed high-end promotional visuals for a fictional beauty brand, focusing on luxury aesthetics, product storytelling, and scroll-stopping social media creatives.
Creative concept development
Luxury beauty advertising design
AI image generation
Social media campaign mockup
Tools
Alright generation
chatgpt canva
Note: This is a self-initiated spec project created to demonstrate my creative workflow and AI-powered marketing capabilities. It is not affiliated with an existing brand.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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"The Museum of Us"
I began this project challenge with a simple question:
What if stock isn't just a collection of assets? What if it's the memory of our species?
That single thought reshaped every creative decision that followed.
Instead of telling a story about AI, I chose to tell the story of the millions of human moments that made AI possible: every photograph, every illustration, every frame, every sound, preserved by creators across generations.
My "Human by Design" moment wasn't a single edit. It was choosing this perspective, then refining every frame until the film served that idea.
Created using Envato's ecosystem.
#EnvatoChallenge #Contra
Cache visuals and unique way of story telling 🖤
I CREATED A PRODUCT WITH A MORE HUMAN DESIGN USING @Envato #envatochallenge
Instead of relying only on AI, I stepped outside to find inspiration in the real world.
I explored different places, captured my own photographs, studied colors, textures, shapes, and details, then combined those real-life elements into a single product design.
AI can generate images, but it can't replace the experience of discovering inspiration with your own eyes.
Every photo I took became a piece of the final creation, making the product feel authentic, personal, and impossible to recreate through prompts alone.
Envato Tools i used for creating this product:
🔥 Gen Ai
- ImageGen and Styles
- ImageEdit
- VideoGen and Preset
- MusicGen
- Mockup Gen
🔥 Stock
- Photo
- Videos
- Video templates
- Luts
- Music
- Sound Effects
- Fonts
#HumanByDesign #CreativeProcess #Design #AI
Was going back and forth around different ideas and decided the most important client right now is me wanting to use the tools to create social media reels (based on a short series campaign) about the thoughts I have been sharing.
The them for these videos are about undiscovered/unknown species of animals not wanting to be discovered by human because really there is alot that comes with finally being "discovered".
I had to redo prompts and/or go back to original/earlier generations to push things in the direction that mostly aligned with what I was trying to convey. Like most times I was crunched on time and had to accept some generation as close enough after some attempts.
Used AI generation for images and video, and animal sounds from Envato stock assists. Brought together in Canva.
Hopefully will share some of my other ideas I worked on soon.
The wide pans are so discovery channel coded. This is so amazing!!