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Fixing the above the fold narrative for Rational.to
⚡️ I kept their core message intact "The zero-human accounting firm." and designed a custom WebGL hero to make it click instantly.
The interactive element visually bridges the gap between autonomous AI processing and human financial oversight. Live interactive canvas preview below 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.
Made some project page fixes on my Framer template in progress and made the project index page responsive before going to bed tonight.
To keep the UX feeling nice I added a scroll snapping effect to the project video panes so that they never appear only partially, but one pane at a time is always fully on screen as the user scrolls. 🔧
Really inspiring work! 😁