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Developed a UGC-style video campaign for SkinMedica Advanced+ Serum, focused on showcasing visible skin results through natural, everyday routines.
The concept centered on a clean, minimal aesthetic, capturing authentic skincare moments such as morning application, mirror checks, and close-up texture shots. The goal was to highlight product efficacy while maintaining a relatable, real-life feel.
Shot in a handheld, natural-light style, the content aligns with high-performing short-form trends on TikTok and Instagram, balancing educational elements with lifestyle storytelling.
The final output positions the serum as an easy, effective addition to a daily routine, emphasizing simplicity, consistency, and visible results.
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SIDRA - Orient the soul.
A quiet-luxury brand concept for a smart prayer rug, built end-to-end in Fuser.
Who it's for: anyone who wants a daily ritual object that feels like contemporary design. Quiet, intentional, made with care.
Workflow (all in Fuser):
• 3× Ideogram v2 posters Hero "Gravity Defied", Ascension, Suspended (seeds 9875 / 5630 / 4397) • LTX 2.0 Fast, the hero still animated into an 8-sec motion teaser
• Compositor #1 1536×2048 hero poster with the SIDRA serif lockup + "orient the soul." tagline
• Compositor #2 2400×1600 campaign sheet/magazine spread, the three posters in a triptych under the SIDRA wordmark
Made with @fuserstudio on @contra.
Stunning 🥰
We designed this skincare concept to feel more like a brand campaign than a typical eCommerce store.
Most beauty websites follow the same formula: soft colors, safe layouts, and product grids that users forget instantly. We wanted to break that pattern by creating something bold, energetic, and full of presence.
Oversized typography drives attention immediately. Strong blue, white, and yellow contrast gives the brand a confident identity. Editorial photography adds trust and aspiration, while clean structure keeps the shopping experience easy to navigate.
Every section was built to maintain momentum from the hero banner to featured products and conversion points. The visuals create desire, while the layout keeps users moving naturally through the page.
Designed in Figma and presented with motion in Jitter, this concept shows how static design and animation can work together to create a stronger digital presence.
The result is a skincare shopping experience that feels memorable, modern, and made for brands that want to stand out instead of blend in.
#webdesign #ecommerce #skincare
Fizzbears: A Study in Texture & Motion 🍬⚡
Bringing "sour" to life.
The goal for this Fizzbears spot was simple: make the viewer feel the texture. I focused on the macro details of the sugar crystals and high-energy physics to create a 9-second hook that’s as punchy as the product.
Key Deliverables:
Macro Realism: Pushing for tangible texture in every gummy.
Vibrant Palette: Flavor-coded transitions with a clean, high-end polish.
Rhythmic Edit: Precision-synced sound design for maximum impact.
Created with an end-to-end AI video workflow.
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