Designing Distinctive Wooden Packaging for Gaia Naturelle

Designing Distinctive Wooden Packaging for Gaia NaturelleDesigning Distinctive Wooden Packaging for Gaia Naturelle

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Rok Rupnik

pro

• 10h

We partnered with Gaia Naturelle, a Slovenian skincare brand, to design a brand and packaging system built from wood — a material almost no one in cosmetics uses.

The challenge was making it work as actual packaging, not as a gimmick. It had to feel genuinely natural up close, hold up across a full product range, and still earn attention from across a retail shelf.

The identity is built around a single typographic mark designed to survive any surface — printed on paper, burnt into wood, or stamped into handmade soap. That consistency became the spine of the system, letting the range feel like one family across very different materials and finishes.

The packaging itself is local wood, finished with custom laser-engraved grain patterns that give each piece its own character. Gold-foil labels carry product information and bring just enough contrast to keep the range legible at a distance. Every decision was about restraint — fewer elements, used with intent.

The result is a skincare brand that doesn't look like other skincare brands. Natural where it should be, deliberate everywhere else, and unmistakable on a shelf.

Brand Design Packaging Design Adobe Photoshop Adobe Illustrator brandidentitydesign cosmeticpackaging

Vincent Pasili

pro

• 1h

Impressive job!

Bella Brillantes

pro

• 9h

Amazing work!

Rok Rupnik

pro

• 8h

Thank you Bella, appreciate it ♥️

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