Editorial Eyeliner Campaign with Product Close-Ups and PortraitsEditorial Eyeliner Campaign with Product Close-Ups and Portraits
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Moratty's avatar
Moratty Studio
• 20h
This eyeliner campaign explores a bold, editorial approach to beauty photography, combining detailed product close-ups with expressive model portraits and striking eye makeup.
The creative direction focuses on precision, definition, and contrast. From close-up shots highlighting the eyeliner applicator to model portraits showcasing sharp wings and defined eyes, each visual presents a different side of the product while maintaining a cohesive beauty aesthetic.
The campaign demonstrates how one cosmetics product can be presented through varied imagery for social media, product launches, e-commerce, and digital advertising.
Created as a self-initiated concept campaign for Moratty Studio.
Creative DirectionPhoto RetouchingProduct PhotographyChatGPT
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