Young, modern and practical, are adjectives that very well describe the visual identity created for the NEW SAUV. With the use of vibrant and striking colors, which call to action, which make you want to dance, to jump, to want, to live EVERYTHING. EVERYTHING that NEW SAUV is and shows in its new packaging. The new visual identity brings joviality to the brand, making it modern and up-to-date, it is the brand that young people WANT to show, WANT to share in stories. When we talk about wine, we immediately think that it is a sophisticated drink, where we need to make correct pairings according to the grapes. But it doesn't necessarily have to be so refined and serious. Wine can be adaptable, appearing at different times and places. At the pool, at the club, at the bar, day or night, alone or with the crowd. You make your moment with Sauv. Sauv brings this contrast between the serious and the cool, and this was done in the visual identity of the brand, where we have the logo with an organic typography and with movement and the other (Montsserat), urban and with a slight touch inclined at the ends of the letters which makes it thinner. As well as the modern elements that make up the whole face of the brand, which give voice and feeling to it. Elements that have movement and impact on the look. Leaving the brand identity with a strong defined personality. Check out the full project here: https://www.behance.net/gallery/161172297/Vinho-em-Lata-Sauv