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Been simplifying how I think about decisions lately.
I just ask: what’s the goal, and is this making it more or less likely I’ll get there?
That’s it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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day 3 of building 🚀
almost forgot to post 😅
spent most of today iterating the navbar.
crazy how the smallest edits can eat up your whole day.
starting to realise that building is less about doing everything —
and more about knowing where you’re headed 👀
I help teams make confident product decisions with fast, data-backed experiments — all without scheduling calls.
If your roadmap feels full of guesses, I turn analytics and user research into short, focused experiments that prove what’s worth building and what isn’t. The goal is simple: reduce rollout risk, move your key metric, and give engineers clear, implementable next steps.
I partner with early-stage startups and growth teams, especially engineering-led shops that want pragmatic specs rather than theory. The problems I most often solve are onboarding drop-off, checkout conversion leaks, and prioritization between competing feature bets.
For a short sprint I’ll deliver a one-page hypothesis mapped to KPIs, a quick prototype (Figma or plain HTML), success criteria, and a concise results brief with implementation-ready tickets. For ongoing work I run 2–3 experiments per month, maintain a simple monitoring dashboard, and hand off an ordered backlog your engineers can pick up immediately.
How we work (async):
Send a short brief: one-sentence product description, the single metric you want to move, and your biggest constraint.
I review the brief and reply with a scoped experiment plan, timeline, and fixed price.
You approve by message; I deliver prototypes, test plans, and tickets through messages or shared files (Figma, Google Drive, Notion, GitHub).
After the experiment, I send a compact results summary and a prioritized list of next steps ready for implementation.
I’m taking one new short sprint this month. Experiment Sprint (1–2 weeks): $X flat. Monthly Growth Engagement: $Y / month. Advisory or task work: $Z / hour or fixed-fee for scoped tickets.
No calls — just send me: 1) one-sentence product description, 2) the metric you most want to move, 3) your biggest constraint. I’ll reply with a scoped experiment plan and estimate within 48 hours.
Engineering-minded product practitioner who runs rapid experiments to turn data and research into measurable growth — no calls required.
The challenge theme was “Anything you can imagine. Create something you wish existed but doesn’t.”
That got me thinking about how often we randomly wish a product, brand, or idea existed after having a dream or strange thought.
So I asked Melius to create an AI agent system that takes a dream, surreal idea, or imaginary product and turns it into a real brand.
For this project, I gave it a single prompt:
“A perfume that smells like rainy childhood evenings.”
What blew my mind was that it didn’t just generate random visuals. The agents actually started thinking like a real creative team! Interpreting emotions, building a brand strategy, deciding on art direction, creating packaging, ad campaigns, cinematic posters, commercials, social media assets, and even the overall world around the brand.
The final brand it created was called “Afterrain.” All in an instant!
What makes Melius feel different from normal AI tools is that the workflow feels collaborative and intentional. Instead of just outputting images, the agents behave more like art directors, strategists, filmmakers, and designers working together creatively. Watching the nodes evolve and influence each other honestly felt closer to working with a futuristic creative agency than using a generator.
The craziest part is that all of this is the branding, visuals, campaigns, packaging, posters, and cinematic direction, came from a single prompt.
This project explores the idea:
“What if dreams and impossible ideas could instantly become real brands?”
Try it yourself!🙂
Project Link: https://app.melius.com/projects/c34f166a-dbdd-4008-aea3-fb644a0200f2/canvas/d695e870-4e73-40ad-8439-e5839afd77c9
Social Link: https://x.com/Arjustings/status/2054868056485290045?s=20
A few more assets generated by Melius!
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