Boost Your Brand Visibility with Fresh Colors at Trade ShowsBoost Your Brand Visibility with Fresh Colors at Trade Shows
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Pixel One's avatar
Pixel One logo
Pixel One Design
pro
• Jul 6
Color in logistics defaults to black, yellow, red, and blue, particularly in the trade show and events environment where a large part of Augment's audience first encounters brands in this space.
Augment's audience attends a lot of in-person events and the brand needed to stand out on a booth floor as much as on a website. Green did that work in both contexts, making the brand feel like a breath of fresh air in a space dominated by darker, heavier colors.
For a company asking an industry to trust a new kind of AI, it was important to be approachable.
A few supporting colors and gradients add variety across mediums, used sparingly so the green stays dominant and the brand stays recognizable.
Brand DesignBrand StrategyDesign Systems
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Great's avatar
Great Designs
• Jul 6
This came together really well.
Sunday's avatar
Sunday Ayomide
• Jul 7
Great Work
Nawras's avatar
Nawras M Khrais
pro
• Jul 9
Wow! Such an impressive gradients ✨️👏
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