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DrillDeck — Sports Tech UGC Campaign
Created conversion-focused UGC for DrillDeck, a football practice planning platform built by coaches and college football players.
DrillDeck helps youth football coaches organize drills, build practice plans, create depth charts, and share plans with their coaching staff—all in one place instead of relying on notebooks, whiteboard photos, PDFs, and group chats.
For this project, I developed relatable, parent-focused storytelling that demonstrated the platform in real-life football scenarios while incorporating authentic app footage and a strong social CTA.
My Role: UGC Creator • Creative Concepting • On-Camera Talent • Script Development • Product Demo • Filming • Sports/Lifestyle Content
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