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Kadwa Cafe: Brand Identity & Visual Direction
Kadwa Cafe is a coffee brand built around the idea of coffee as companionship. Inspired by the Ilocano word "kadwa", meaning companion or friend, the brand was created to make everyday coffee moments feel warm, familiar, and shared.
As co-founder and creative lead, I helped shape Kadwa Cafe’s visual identity and creative direction from the ground up. I developed the brand’s visual language across its logo, typography, illustrations, menus, social media materials, packaging, and physical pop-up experience.
The visual direction combines warm, handcrafted details with a simple and approachable aesthetic, reflecting the brand’s belief that coffee can be both an everyday ritual and a reason to connect.
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MØD Coffee. Matcha Cafe Brand Identity & Packaging
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊
branddesignpackagingdesignbrandingLogo DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopFigma
love the mobile mockup 👍
Good technology deserves a brand people can understand and trust.
For NOVAiris, I built the brand around a simple problem:How do you make complex AI infrastructure feel clear, credible, and relevant to modern businesses?
From positioning and personality to the visual identity system, every decision was designed to make the technology feel intelligent, purposeful, and easy to engage with.
Strategy first. Identity follows.
Great work.
A good landing page shouldn’t make you work to understand it.
Been working on a new project where the goal was simple:
Make a complex product feel simple, clear, and easy to explore.
Less explaining.
Less clutter.
More visual hierarchy.
A clearer path to the next step.
Still working through the details, but this one is coming together nicely.
Full case study soon.
This pairs well with the Hire Hangar screenshot because the design itself demonstrates the point—you don't need to reveal the whole project yet.
Appreciated @Mehdi Hassan
keep on rocking