Run with the city 🏃‍♀️ Spent the past week building this one — a full brand identity for PULSE, a city marathon designed around a simple idea: the race belongs to the whole city, not just the people running it. One visual thread — a single pulse line — runs through everything: the logo, the route map, the medal placed around a finisher's neck. Color-coded bibs across three distances, signage built for a city block, a system made for runners and the people cheering them on alike. 🧡 Not selling exhaustion. Selling a reason for the whole city to show up.