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Built the full brand identity for SnapUp, a Gen Z consumer electronics and lifestyle brand. Logo, colour system, startup sound, tagline. The brand now has 5 million customers.
Yellow and black. High contrast, high energy. The kind of system that works at 12px on a phone screen and 12 feet on a retail hoarding. The tagline came early: Snap Up Your Life. Short, direct, the brand's entire personality in four words.
The startup sound was the part I enjoyed most. A brand isn't just visual. SnapUp needed a sonic identity that felt native to the category and the audience.
Here is the case study:
https://contra.com/p/mBkEBboR-brand-identity-development-for-snap-up?r=shivilbhasin
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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