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Built the full brand identity for SnapUp, a Gen Z consumer electronics and lifestyle brand. Logo, colour system, startup sound, tagline. The brand now has 5 million customers.
Yellow and black. High contrast, high energy. The kind of system that works at 12px on a phone screen and 12 feet on a retail hoarding. The tagline came early: Snap Up Your Life. Short, direct, the brand's entire personality in four words.
The startup sound was the part I enjoyed most. A brand isn't just visual. SnapUp needed a sonic identity that felt native to the category and the audience.
Here is the case study:
https://contra.com/p/mBkEBboR-brand-identity-development-for-snap-up?r=shivilbhasin
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Branding & Packaging design for RFNE. 🧪
A precision metabolic support system engineered for high performers, a silent operating infrastructure designed to stabilize the body’s baseline and unlock elevated performance across training, focus, and recovery. Rooted in the concept of the bridge, the identity carefully balances scientific rigor with quiet luxury, creating a presence that feels both clinical and sophisticated.
You can see full project and narrative here
Feel free to like, comment and follow, kindly appreciated.
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Love this!
Guys please help me decide which version is better. I'm working on my own branding "imsparrow" and can't decide. Which do you think looks better?
46 voted
66%
24 voted
34%
70 votes
Closed
The v2 is more better i think
Seeing a lot of people roasting Spotify’s disco-ball logo… and honestly, I get why.
From a pure logo-design perspective, it technically breaks a lot of the things designers are trained to protect: clarity, simplicity, scalability, or even just using the right green, etc.
But I actually don’t think Spotify’s disco-ball logo failed because of the design.
I think it failed because most people saw it with zero context.
Spotify is recognizable enough that they can stretch their identity and do something playful/cultural like this without losing brand recognition.
The problem is that most of us didn’t experience it as part of an anniversary campaign.
We just opened our phones and suddenly Spotify looked different lol.
So instead of feeling intentional, it felt random.
And honestly, that’s such a good reminder that branding isn’t just about the visual itself, it’s about the rollout, the storytelling, and the order people experience things in.
I genuinely think if Spotify had introduced the campaign world FIRST:
the visuals, motion, playlists, nostalgia content, anniversary storytelling, etc.
…and THEN updated the logo…
people probably would’ve reacted more positively.
Because people are usually way more open to change when they understand the reason behind it.
Curious what other designers think though:
Was the issue actually the logo, or just the way it was introduced?
And how far can a brand stretch its identity before recognition starts breaking?
That’s honestly the more interesting branding question to me than whether the disco ball itself is “good” or “bad.”
100% this. The issue wasn't the disco ball; it was the sequencing. We experienced the punchline before the setup! When you change an icon that people muscle-memory click twenty times a day without setting the stage first, it’s always going to feel jarring.
Such a great reminder that branding is 50% visual and 50% storytelling.
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