Built the full brand identity for SnapUp, a Gen Z consumer electronics and lifestyle brand. Logo, colour system, startup sound, tagline. The brand now has 5 million customers.

Yellow and black. High contrast, high energy. The kind of system that works at 12px on a phone screen and 12 feet on a retail hoarding. The tagline came early: Snap Up Your Life. Short, direct, the brand's entire personality in four words.

The startup sound was the part I enjoyed most. A brand isn't just visual. SnapUp needed a sonic identity that felt native to the category and the audience.

Here is the case study: https://contra.com/p/mBkEBboR-brand-identity-development-for-snap-up?r=shivilbhasin