Colifa is a self-initiated branding concept for a young Argentine criolla wine, created to keep my creativity in motion. It’s my way of designing what I feel when I’m with my people: loud, funny, easy, and open to everyone at the table.

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The scribbly hand-drawn tangle against those soft, bubbly COLIFA letterforms gives the label a loud-but-friendly table energy. Was the texture in the background mostly Firefly, or did you draw it by hand in Illustrator?

In the Wellcome Collection I found a little-known set of trade portraits painted around 1840 by an unnamed artist from Tanjore, in present-day Tamil Nadu. Each plate shows a working man and “his wife” on a flat yellow ground under a cloudy sky, with long brushy shadows and a line of palms on the horizon. I built a Recraft Style from these plates and sent the same painter to record eight professions of Madras in 2026: an EV cab driver, a cardiologist, an architect, a grooming-studio owner, a millet-café founder, fashion designers, pastry chefs and laundry founders. The poses and staging echo the originals, but the roles have moved on... Three are shown here; the full series of eight is in the Recraft project, and the video brings all of them to life to a mridangam score.

Same trades two centuries later is a strong idea, and the yellow ground carries over really nicely.