Designing a Non-Manipulative Political Quiz for Accurate Profiling

Designing a Non-Manipulative Political Quiz for Accurate ProfilingDesigning a Non-Manipulative Political Quiz for Accurate Profiling

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Talha Ahmed

• Jun 12

How do you design a political quiz that doesn't feel manipulative? DITTO IQ is a political quiz app that builds your alignment profile from your reactions to real quotes from real politicians. The catch: every layout choice risks nudging someone toward a conclusion they didn't actually reach.

The core decisions came down to showing quotes without attribution (gut reaction before tribal loyalty), building the profile gradually instead of dumping a result, keeping the visual language aggressively neutral, and making every score fully traceable.

When your content is inherently polarizing, the design has to be the calm in the room.

Full case study here

Figma UX Research mobileappdesign

Gopi UI/UX + AI

• Jun 12

Nice Design 🙌

Talha Ahmed

• Jun 12

Thanks

Daniel G Bright

max

• Sep 14

A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Brand Design Logo Design Figma

Sahil S

• Sep 14

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

Natalia | RabenRifaie

pro

• Sep 14

Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.

Check it out

Adobe After Effects Figma Framer

Alaa

• Sep 14

The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!