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Lesh is a leakproof nursing bra brand that's basically trying to shake up the whole nursing bra category. The idea is to ditch those uncomfortable, wasteful breast pads and give breastfeeding mamas something more practical and a lot more sustainable instead.
We worked with them on a bold, empowering identity, some distinctive mailer packaging and a smooth Shopify build. The whole point was to make Lesh feel fresh and confident and a bit disruptive, because nursing is a world that's usually all soft, traditional maternity stuff and this needed to feel like the opposite of that.
Brand identity, packaging, web and social.
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Designed a New Crypto / Fintech Brand: Astra Wallet ⭐
A premium crypto wallet brand built around simplicity, security, and trust.
The visual direction combines a minimal geometric logo, dark fintech aesthetics, and atmospheric violet gradients to create a brand that feels secure, digital, and future-facing.
Full product case study coming soon — including mobile UI, user flows, and additional brand applications. 👀
#BrandIdentity #LogoDesign #Fintech #Crypto #Web3 #Branding #VisualIdentity #ProductDesign #UIDesign
This feels like a really polished direction for a wallet product. I like how the concept balances security with a more future-facing, modern experience. It doesn’t feel overly complicated, which is exactly what makes a finance product feel more trustworthy and usable.
For the #ConfigMakeathon, I created Book Trace. It is a reading journal app that helps you capture thoughts while you read, and leave a personal trace when you finish.
[Concept]
Book Trace turns the experience of reading into something you can hold onto. Instead of forgetting what a book meant to you, you leave a Trace — one sentence, one emotion, one word. The app also reads what you wrote and tells you what kind of reader you are, with book recommendations matched to your type and genre.
[Project Overview]
For this submission, I designed:
- Onboarding flow;
- Still Reading experience with in-the-moment note capture;
- Finished flow with the full Trace journey;
- Reader Identity system with personalized recommendations;
- Library with saved traces;
- UI Kit and design system.
[Workflow]
I built the full product from concept to prototype in Figma. UI Kit, component library, and interactive flows all in one file.
[My Experience]
What I loved most about this challenge was how it pushed me to think about the full user journey, not just screens, but emotions. Book Trace started as a simple idea and grew into something that feels genuinely personal.
Figma made it possible to move from rough concept to polished prototype without ever leaving the workspace.
Thank you to the Figma team for a challenge that made me build something I actually want to use!
Live project
LinkedIn post
Community link
If this resonates with you, a like, comment goes a long way. Thank you 🙌
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