Lesh is a leakproof nursing bra brand that's basically trying to shake up the whole nursing bra category. The idea is to ditch those uncomfortable, wasteful breast pads and give breastfeeding mamas something more practical and a lot more sustainable instead.

We worked with them on a bold, empowering identity, some distinctive mailer packaging and a smooth Shopify build. The whole point was to make Lesh feel fresh and confident and a bit disruptive, because nursing is a world that's usually all soft, traditional maternity stuff and this needed to feel like the opposite of that.

Brand identity, packaging, web and social.