Shopify CRO, UX & Trust Optimization for Buysensica Buysensica needed to transform its Shopify storefront into a more conversion- focused and trust-driven ecommerce experience. While the brand offered premium personal care devices, the existing website lacked strong reassurance elements, clear user guidance, and a design structure that reflected its market positioning.

The project focused on improving conversion performance through CRO strategy, UX refinements, trust signal implementation, and customer journey optimization. Product pages were redesigned with stronger messaging, improved layouts, and enhanced credibility elements to support confident purchasing decisions.

The outcome was a refined Shopify experience designed to improve engagement, reduce purchase hesitation, and support long-term customer growth.

I’m currently designing Flowmark, a dashboard for a SaaS client who’s happy for me to share the project and its process.

The challenge: help teams understand why website visitors leave without signing up and identify what to try next.

Instead of stopping at charts, Flowmark highlights the biggest funnel drop-off, explains likely causes, and suggests an experiment. It then tracks the result through to revenue.

The visual direction is dark and editorial, with a warm gold accent to bring important insights and next steps into focus. I created the animation with Figma Motion.

I’ll be sharing more as the project develops. What would make your analytics easier to act on?