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Designing a mascot is more than creating a cute character it's about building a memorable brand identity.
For MyMilk, we developed a playful cow mascot inspired by the native Rathi breed, giving the dairy brand a friendly face that instantly communicates trust, freshness, and joy.
From character design and expressions to real-world applications, every element was created to make the brand more memorable and emotionally engaging.
Explore more: https://dribbble.com/shots/27598439-MyMilk-Dairy-Brand-Mascot-Design
IllustrationLogo DesignAdobe PhotoshopFigmabrandmascotdesigncharacterdesignillustrationMascot Design
Rooting the cow in the real Rathi breed is what keeps this from feeling like generic dairy cute, since it gives you actual proportions and markings to pull from. The thing I would pressure test next is how the face reads at app-icon size and in one color, because that is where...
Thanks so much, Asif! That means a lot. The Rathi breed was a deliberate choice to give the mascot a genuine connection to the brand. Your suggestion about simplifying and testing the face at smaller sizes is really valuable we'll keep that in mind for future refinements. Appreciate your insights!
Good job
Thanks a lot!
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Logo DesignbrandingbrandidentitydesignlogodesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopEnvato
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I designed this concept with typography, minimal packaging, and a playful mascot to create a fresh, modern identity that stands out.
Because memorable brands aren't afraid to be different.
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Looks so sweet and engagin, the whole green gives the brand a unique approach!