Designing PupErase: Simplified Consumer Privacy ProtectionDesigning PupErase: Simplified Consumer Privacy Protection
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Griff Hall
pro
• Mar 13
Consumer Privacy Protection Platform Product Design · Web App · Brand Identity
PupErase is a privacy protection platform that helps individuals discover and remove their personal information from data broker websites.
The focus of this project was creating a product experience that makes a complex and often opaque process feel simple and trustworthy. The platform guides users from discovery to removal through clear onboarding, reporting, and account management flows.
I designed the web app, responsive marketing site, and core product interfaces, including user onboarding, report generation, billing flows, and privacy dashboards. The work also included developing the brand identity and visual system used across the platform.
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Product DesignUI DesignUX DesignFigma
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