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LOFEE — Coffee Brand Identity & Editorial Design
LOFEE is a conceptual coffee brand created around a modern, warm, and inviting visual identity.
The project explores how branding, typography, colors, and editorial layout can come together to create a distinctive coffee experience. The design includes a multi-page digital brochure featuring brand visuals, promotional elements, and a cohesive presentation style.
The goal was to build a recognizable visual direction that feels contemporary, welcoming, and memorable.
Project: Conceptual Branding & Editorial Design
Focus: Brand Identity, Graphic Design, Layout Design, Digital Brochure
Tools: Adobe Illustrator, Adobe InDesign
LOFEE is a self-initiated concept project created to showcase creative direction and branding possibilities.
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Keeping the Halloween-inspired concepts coming! 🕯️✨
This time, we're sharing Ovelle — a luxury candle e-commerce website with warm tones, elegant typography, and a moody editorial aesthetic. Would love to hear your thoughts! 🎃
Good morning! It always is when it comes to designing ✨stationery✨.
My love for printed objects and, more generally, for editorial design finds peace in designing grids and layouts.
The set I designed for FT Studio, Interior Design Studio by Federica Tomasello, features a 6x9 grid and a pattern, both following the proportions of the logo.
Space, in this case the space of the page, is once again the protagonist of this brand identity.
If you'd like to read the full case study, you can find it at the link: Enjoy it!
Hope you like it!😊
alessia.
Smart thinking at work.
Project Title: Surreal World 🌀✨
Description: Hey everyone! Here is my submission for the Recraft Challenge — a poster series called "Surreal World"! 🎨
For this project, I dove deep into the Public Domain Image Archive and gathered vintage 18th and 19th-century illustrations from various talented artists of that era — think old-school book engravings, scientific botanical plates, and classical etchings.
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I wanted to give these historical artworks a fresh, weird, and fun twist by mixing them with modern surrealism, bold colors, and psychedelic vibes. With Recraft, I blended classic cross-hatching textures and aged paper looks with funky symbols, neon contrasts, and dreamlike patterns.
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Hope you enjoy this little trip where history meets surreal imagination! Let me know what you think! 👇✨
https://www.recraft.ai/project/4a9a153e-3e4f-457c-8b35-d6cc58a07655
The cross-hatching and aged paper against those neon pops is a fun tension. Did you set one shared palette rule across all four posters, or let each illustration pick its own accent?
