The Autorish logo transforms the letter “A” into a sleek geometric form inspired by the silhouett...The Autorish logo transforms the letter “A” into a sleek geometric form inspired by the silhouett...
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The Autorish logo transforms the letter “A” into a sleek geometric form inspired by the silhouette of a car. The result is a bold, minimal mark that connects the brand name with its automotive lifestyle at a glance.
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Artur's avatar
What I like is that the mark reads as a car roofline first and only becomes an A on the second look, which is the right order for an automotive brand - the letter is a bonus, not the point. Was the split between the two red weights (the thick roof vs the thinner base bar) a...
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