Sending an email doesn't mean you have a process. You can communicate the same instructions repea...Sending an email doesn't mean you have a process. You can communicate the same instructions repea...
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Sending an email doesn't mean you have a process.
You can communicate the same instructions repeatedly and still find yourself answering the same questions.
At some point, the question becomes:
Is this really a communication problem — or is the process itself unclear?
A strong process should make it easy to understand: • What needs to happen • Who owns it • When it needs to happen • Where to find the information
If your process depends on someone remembering an email from three months ago, there's probably an opportunity to build something better.
Good operations reduce the need for constant follow-up.
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Diego's avatar
This maps almost exactly onto client onboarding for creative work too. Half the back and forth on a project is just an unclear "who owns this decision." Do teams resist documenting process because it feels bureaucratic, or is it more that nobody actually owns doing it?
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