Sample Copywriting Project: Vantage Wellness A mock campaign by Anastasia

Sample Copywriting Project: Vantage Wellness A mock campaign by Anastasia — AI Copywriter for DTC...Sample Copywriting Project: Vantage Wellness A mock campaign by Anastasia — AI Copywriter for DTC...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Anastasia Nneoma Nwaonuma

• 3h

Sample Copywriting Project: Vantage Wellness

A mock campaign by Anastasia — AI Copywriter for DTC/E-commerce Brands

Note: Vantage Wellness is a fictional brand created to demonstrate copywriting range. Product image via Unsplash (free license, photographer: Supliful - Supplements On Demand).

Brand Brief

Brand: Vantage Wellness

Product: Daily Focus Capsules (nootropic supplement)

Audience: 25–45, busy professionals wanting mental clarity without caffeine crash

Tone: Sharp, no-nonsense, credibility-driven — speaks to skeptics

Goal: Recover abandoned carts and upsell subscribers via email

1. Product Description

Vantage Daily Focus Capsules

Coffee gets you awake. It doesn't get you focused.

Daily Focus is built for the hours when you actually need to think clearly — deep work, big meetings, decisions that matter. No jitters, no crash, no 3pm wall. Just clean, sustained mental clarity from ingredients backed by actual research.

Clinically studied doses of L-theanine, Rhodiola, and Bacopa Monnieri

No caffeine — works with your coffee, not against it

Third-party tested for purity

Non-GMO, vegan capsules

2. Abandoned Cart Email Flow (3 emails)

Email 1 — Reminder (1 hour after abandonment) Subject: You left something in your cart

Hey [First Name],

Looks like Daily Focus is still sitting in your cart. No rush — but if you were on the fence, here's the short version: it's the supplement people take when they're tired of feeling foggy by 2pm.

[Complete Your Order →]

Email 2 — Objection handling (24 hours later) Subject: "Does this actually work?"

Fair question. Here's what's actually in Daily Focus, and why:

L-theanine — calms the nervous system without sedating you

Rhodiola — clinically shown to reduce mental fatigue

Bacopa Monnieri — supports memory and focus over time

No proprietary blends hiding weak doses. Just ingredients that are dosed at the levels studies actually used.

[Finish Checking Out →]

Email 3 — Incentive (48 hours later) Subject: 10% off, if you're still deciding

Still thinking it over? Here's 10% off to help you decide: code FOCUS10.

Your cart is saved — just click below.

[Complete Order & Save 10% →]

3. Subscriber Upsell Email

Subject: You're 30 days in — here's what's next

Hey [First Name],

You've been taking Daily Focus for a month now. Most people notice the biggest difference when they pair it with our Sleep capsules — since better sleep is what makes daytime focus actually stick.

Add Sleep to your subscription and save 15% when bundled.

[Add Sleep to My Subscription →]

4. Ad Copy / Hooks (Meta/Instagram)

Hook 1 (Skeptic-targeted): No caffeine. No crash. Just ingredients backed by actual studies.

Hook 2 (Problem-agitate): Your 3pm brain fog isn't normal. Here's what's missing.

Hook 3 (Credibility): Clinically studied doses. Third-party tested. No proprietary blend nonsense.

This project was created by Anastasia to demonstrate copywriting range for DTC/e-commerce brands. Available services: product descriptions, email/SMS flows, ad copy, and landing pages.