Explore SELV Atelier's Mascot: From Character to Luxury BrandExplore SELV Atelier's Mascot: From Character to Luxury Brand
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Some brands promise quality.
Selby makes sure they keep that promise.
Hidden inside the SELV Atelier, this tiny guardian spends every day searching for loose threads, repairing imperfections, and approving every garment before it reaches its owner.
Because true luxury isn't just seen.
It's stitched into every detail.
This project explores how a mascot can grow beyond character design into a complete luxury brand ecosystem—from storytelling and packaging to motion design and brand experiences.
Created for #recraftchallenge.
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