I designed the Pursuit AI Lab site (pursuit lab.ai) as a fast, modern expression ofI designed the Pursuit AI Lab site (pursuit lab.ai) as a fast, modern expression of
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I designed the Pursuit AI Lab site (pursuit lab.ai) as a fast, modern expression of what the business actually stands for: research-led thinking, rapid prototyping, and real-world AI application. I used Claude and Paper to accelerate the creative and structural process, moving quickly from positioning and messaging into layout, interface ideas, and content hierarchy. That let me explore multiple directions fast, refine tone, and shape a site that feels intelligent, focused, and current. Cloudflare Workers then became an important part of the technical thinking, giving the project a lightweight, scalable, edge-first foundation that suits an AI-native brand. The result is not just a brochure site, but a sharper digital prototype of the lab itself: fast, flexible, and built for iteration. Every part of the process reflected the Pursuit philosophy, using new tools not for gimmicks, but to compress the distance between strategy, design, and deployment into one cohesive, modern workflow.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started