https://identity-craft-folio (https://identity-craft-folio.lovable.app) .......... I'm new here —...https://identity-craft-folio (https://identity-craft-folio.lovable.app) .......... I'm new here —...
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bakhtawer Mubeen
• 9h
https://identity-craft-folio .......... I'm new here — just getting started on Contra, and still figuring things out one project at a time.
This is one of the first pieces I'm putting out into the world as part of that journey, and I'd be really grateful if you took a minute to look at it. Every bit of support — a view, a comment, a share — means more than you'd think when you're just starting out.
So here's what I built: two brand identities, designed from scratch — Marrow, a small coffee roastery brand, and Northbeam, a digital banking brand.
For Marrow, I wanted warmth without the usual coffee-shop clichés — no steam swirls, no cup icons. Just a simple bean-shaped mark, a serif wordmark, and an earthy palette that feels handmade.
For Northbeam, I went the opposite direction — clean, geometric, confident. An upward triangle mark in navy and mint, built to feel trustworthy without leaning on generic fintech visuals.
For each one, I worked through the full system — not just a logo, but the colors, the typography, and the reasoning behind every choice. I even built the case-study site myself so the work is presented the way I'd want a client to actually see it.
If you're part of the Contra family, or just someone scrolling by — thank you for taking the time. It genuinely helps.
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