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Taste Test
Which one would you choose and why? Datasent provides secure infrastructure for accessing, managing, and analyzing sensitive data.
Concept A
The kite logo represents secure and guided data flow, while the mono font adds precision, structure, and a strong technical feel.
Concept B
The symbol represents the letter D and guided arch data flow, while the grotesk type adds clarity and a strong modern enterprise feel.
7 voted
58%
5 voted
42%
12 votes
Closed
Ooo this one is tough. I like both of them for different reasons. But I think option B wins out for me. It feels more modern, which if we're talking about tech (a rapidly evolving industry), could be a selling point, as opposed to appearing outdated or not with the times. I do...
Interesting thought! Personally, I’d pick B if it was my brand. Why I posted it here, is to see how both options hold up, and the feedback seems pretty even which is nice by the way. The Datasent team decided to go with A though, so we moved forward with that for the full identity work and final guidelines :)
We're on the same page, haha! Yeah, I think both of them are winners. It's interesting to see everyone else's perspectives!
Thanks in advance for your feedback!
I prefer option B. I feel it brings a unique aesthetic to what we can expect from a data security company logo. And the relation between logomark and wordmark looks more cohesive and well-balanced.
Thanks for your input Tiago! Really appeciate it
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