After refining my positioning and focus, I’ve officially structured my offering around what early-stage teams actually need most: clarity before execution.
I now help seed-stage B2B AI startups move from uncertainty to direction through a focused Product Discovery & UX Strategy sprint, followed by fast MVP design/build and ongoing product optimisation.
This wasn’t about adding more services—it was about removing noise, defining outcomes, and making it easier for founders to say yes.
If you’re building an AI product and want to avoid bloated MVPs, misalignment, or costly rework, this is for you.
AI can generate a dashboard. But can it give a product its own identity?
The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.
I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.
The goal wasn't just to make it look better. It was to make it feel like its own product.
What do you think is missing from most AI-generated interfaces?
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?