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Taste Test
What do you think???
Brand: The Haya
Industry: Modest fashion / clothing brand
Audience: Women 18–35, modest fashion lovers, young professionals and students who want elegant everyday wear
Brand personality: Elegant, minimal, modest, timeless
Logo type: Wordmark-led combination mark — the name "The Haya" set in a refined thin-weight serif, paired with one subtle symbolic element (not a literal icon, not a mascot).
Three directions explored:
Silhouette Mark — wordmark + a minimal one-line silhouette accent (a woman in flowing modest wear).
Negative Space Crescent — wordmark where the "H" subtly hides a crescent or arch shape in its negative space, discoverable on close look.
1 voted
17%
5 voted
83%
6 votes
Closed
Going with Option 1. The lowercase feels more aligned with the modest, approachable side of the brand. Option 2 is bold but reads more editorial than wearable. The negative space crescent concept in the H is really interesting though, is that visible in either of these versions?
Glad Option 1 landed for me too — the lowercase just feels closer to what Haya is about, soft over loud rather than shouting for attention. To clarify the crescent detail: Option 1 uses an arch shape in the negative space of the H, while Option 2 has the actual crescent moon...
Going for option 2 it has more creativity
Ha, didn't see that coming, but I get it. That crescent sitting right in the H does make it hit different, more of a "wait, look closer moment".
If that's the energy we want, Option 2's worth leaning into.
Option 2
Option 2 it is.
glad we're aligned on this one.
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