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Taste Test
What do you think???
Brand: The Haya
Industry: Modest fashion / clothing brand
Audience: Women 18–35, modest fashion lovers, young professionals and students who want elegant everyday wear
Brand personality: Elegant, minimal, modest, timeless
Logo type: Wordmark-led combination mark — the name "The Haya" set in a refined thin-weight serif, paired with one subtle symbolic element (not a literal icon, not a mascot).
Three directions explored:
Silhouette Mark — wordmark + a minimal one-line silhouette accent (a woman in flowing modest wear).
Negative Space Crescent — wordmark where the "H" subtly hides a crescent or arch shape in its negative space, discoverable on close look.
1 voted
17%
5 voted
83%
6 votes
Closed
Going for option 2 it has more creativity
Ha, didn't see that coming, but I get it. That crescent sitting right in the H does make it hit different, more of a "wait, look closer moment".
If that's the energy we want, Option 2's worth leaning into.
Going with Option 1. The lowercase feels more aligned with the modest, approachable side of the brand. Option 2 is bold but reads more editorial than wearable. The negative space crescent concept in the H is really interesting though, is that visible in either of these versions?
Glad Option 1 landed for me too — the lowercase just feels closer to what Haya is about, soft over loud rather than shouting for attention. To clarify the crescent detail: Option 1 uses an arch shape in the negative space of the H, while Option 2 has the actual crescent moon...
Option 2
Option 2 it is.
glad we're aligned on this one.
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