BEYOND CAPSULE — Brand Identity, Packaging & Art Direction

Know what is inside.

An independent identity for a fictional US-market supplement line, developed from the information on the label outward.

The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.

01 / Collection and detail. The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.

02 / From 3D to packaging. The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.

03 / Editorial and applications. The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.

Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio. Tools: Blender and Higgsfield. Motion assembled in Higgsedit.

Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.

I love how you pair the colors

Hi, I’m Mykola 👋

I’m a Motion Designer & Video Editor with 10+ years of experience creating videos for SaaS companies, startups, tech products, and brands.

I work on product videos, explainers, UI animations, promos, demo videos, launch videos, and social content.

Here’s a short introduction with a few examples of my work.

If you need help bringing your product or idea to life through video, feel free to reach out.

Portfolio: https://www.youtube.com/watch?v=XjXHPRj3JWE&list=PLJz8EqY2pLzW8VD7oW_vkWYutQXglLUpP

LinkedIn: https://www.linkedin.com/in/mykola-malyhin/

Upwork: https://www.upwork.com/freelancers/bestvideocreator

#MotionDesign #MotionGraphics #VideoEditing #SaaS #ProductVideo #UIAnimation #DemoVideo #LaunchVideo

It's too smooth and good