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Hurtado’s Painting is a professional painting contractor service. The primary goal of this project was to design and build a modern, high-converting, and trustworthy digital presence that effectively converts visitors into leads.
My Role & Approach
I delivered a end-to-end solution, covering both the visual UI/UX design phase and full front-end development inside WordPress.
Key Deliverables & Execution:
Custom UI/UX Design: Designed an aesthetically pleasing, clean, and mobile-first interface in Figma, focusing on visual hierarchy, service clarity, and strong calls-to-action (CTAs).
Hybrid WordPress Development: Built the site using WordPress & Elementor, supplemented with custom HTML/CSS blocks. This approach allowed for unique interactive elements, precise visual control, and clean code performance that standard builder widgets couldn't achieve alone.
Code Integration: Leveraged AI coding tools (Claude / Copilot) to draft and refine custom code snippets, ensuring high performance, responsive layout precision, and cross-browser compatibility.
Conversion-Focused Layout: Engineered a structured user flow with clear service breakdowns, project showcases, and accessible contact forms.
The Result
A fast, fully responsive, and professional marketing website that establishes brand credibility and simplifies the quote request process for clients.
A client requests a website redesign, believing their paid ads are underperforming. They have invested heavily, attributing issues to branding or copy
However, analytics reveal the core problem. Their mobile site loads its initial section in six seconds. A 14MB uncompressed WordPress image creates a significant barrier in their conversion process
They do not require a new brand guide. They need to understand their site is hindering ad performance. While a redesign is requested, the true need is to stop financial waste and improve website functionality. My role is to identify the actual challenge, then create a solution. The solution often differs from the client's initial perception
Tempus Advisory | Lovable-Designed Financial Advisory Website & Custom WordPress Development
Ursta Web Solutions partnered with Tempus Advisory to completely redesign and rebuild its digital presence, creating a modern financial advisory website that better reflects the firm's personalized approach to financial planning, wealth management, and long-term client relationships.
Check it out
This looks incredibly professional 🔥
