Crafting Contrasting Fragrance Campaigns: A Case StudyCrafting Contrasting Fragrance Campaigns: A Case Study
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I built two fragrance campaigns for one brand — and they had to feel like completely different people.
Chapter One: The Sociale Ko Bathong. Daylight. Sweetness. Butter on gold. The scent of a long breakfast with nowhere to be.
Chapter Two: At The Nighttime Nkarhi Wa Vusiku. Shadow. Skin. A leopard that doesn't announce itself.
Same brand. Two moods. One concept: Tastefully Yours.
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