Project Description:

PALA is a conceptual premium natural skincare brand rooted in Maluku, Indonesia — the birthplace of the world's finest spices. The brand harnesses the power of traditional Nusantara ingredients like nutmeg, clove, and turmeric, reimagined through a modern, elegant visual identity. This project was built entirely on Melius as a complete brand kit: logo concept, product packaging, and campaign poster — all unified under one cohesive aesthetic direction.

Project Link : https://app.melius.com/projects/f9703198-5429-46f4-a33a-a911e824b013/canvas/5f7d4d34-ae73-414d-9b4b-8b741972b9f4

Process Steps:

1.Brief — Wrote a full brand brief directly to the Melius Agent, defining brand name, origin story, ingredients, visual direction, and color palette.

2.Agent Execution — Melius Agent autonomously generated three creative assets node by node: logo concept, product packaging, and campaign poster using GPT Image 2.

3.Refinement — Manually adjusted and rewrote prompts for the campaign poster to achieve a higher-quality, editorial aesthetic using GPT Image 2 (High).

4.Canvas Review — Reviewed the full canvas, ensured visual consistency across all assets, and made final tweaks to align with the brand's premium identity.

Feedback on Melius:

Melius completely changed how I approach creative projects. As a visual designer, I'm used to jumping between multiple tools — but Melius let me run an entire brand identity workflow in one canvas. The agent understood my brief immediately and produced coherent assets without me needing to micromanage every step. The node-by-node structure made it easy to spot where to step in and refine. The only thing I'd love to see improved is model selection being more upfront — switching to GPT Image 2 made a massive difference in output quality. Overall, Melius feels like having a creative team inside a single tab.