Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
Designed a trustworthy FinTech mobile app for global money transfers.
Process: Started with user flow & wireframes for 3-tap transfer, then built a scalable design system in Figma with 100+ components.
Outcome: Final UI focuses on clarity and trust — from onboarding to Home Dashboard ($12,450 balance), Send Money, and Money Sent success state. Built for conversion and speed.
Tools: Figma, iOS Design System, SF Pro
Tags: Mobile App, FinTech, UI/UX, Product Design