Co-Designed Attendance-Drop KPI to Improve Intro Course RetentionCo-Designed Attendance-Drop KPI to Improve Intro Course Retention
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I co-designed High Drop Sum (HDS), a KPI that tracked attendance drops class by class in a free 10-day intro course, with yellow and red alerts that triggered tiger team outreach. I mapped every department’s touchpoints, cut early sales pressure, and led the data analysis. Course attendance rose 10%, with fewer cancelled cohorts.
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Connecting attendance alerts to a defined outreach action makes the metric useful for the team. Did the response differ between someone missing one class and a cohort showing a repeated drop? That distinction could help separate an individual access issue from a problem in the course journey.
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