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Branding & Website for an Voice AI & Infrastructure Brand.
One of my favourite projects from few months back. We experimented with animated ripples and shifting gradients based on the observation that when someone speaks, voice expands outward from a single point and the Ripple concept captured the voice concept perfectly. Once we had it, everything else followed naturally.
↳ See the full case study: https://www.behance.net/gallery/244456943/RippleLabs-Branding-Web
The ripple concept is motion-native, which makes the billboard the hard case — one frozen frame has to imply the expansion that the web version actually performs. Was that still pulled from the animation, or composed separately to read as mid-ripple?
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nice
Really fluid animations on this, man!
Excellent work!
