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Lately, my desk is a conversation between three books.
Cane's Fiction Writing Masterclass — I read it to understand how the writers I edit think. How they build tension sentence by sentence, how they make a reader feel before they understand why.
Norton's Developmental Editing — the quiet mentor I turn to when a manuscript is almost there but not quite. He reminds me my job is to see the book the author hasn't written yet.
Sugarman's Copywriting Handbook — I picked it up for the clarity. He writes like he's across from you, explaining why people pause, why they finally say yes. It's teaching me about attention.
Three shelves. One thread: I'm always learning how stories work.
What's on your reading list?
#ReadingList #DevelopmentalEditing #Ghostwriting #WritingCommunity #BookStack #AmEditing #CraftBooks
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The best copy doesn't give you information.
It gives you a thought you already had, but couldn't put into words.
That's why good copy feels less like being convinced...and more like being understood.
That distinction between information and recognition is beautifully put—the second line especially explains why a message can feel instantly familiar. I’d love to see this idea used as a test for headlines: does the reader feel seen before they feel sold to?
I rewrote a product description to boost conversion rates, but I need a fresh set of eyes. If you were buying this for your dog, which copy option would make you stop and click?
👈 Version A or Version B?
Don't hold back—honest feedback helps me polish my copywriting skills! Drop your pick and the why below. 👇
A. Easier to reader. More appealing for some reason. It feels more concise.
content writing and link building