Lately, my desk is a conversation between three books.
Cane's Fiction Writing Masterclass — I read it to understand how the writers I edit think. How they build tension sentence by sentence, how they make a reader feel before they understand why.
Norton's Developmental Editing — the quiet mentor I turn to when a manuscript is almost there but not quite. He reminds me my job is to see the book the author hasn't written yet.
Sugarman's Copywriting Handbook — I picked it up for the clarity. He writes like he's across from you, explaining why people pause, why they finally say yes. It's teaching me about attention.
Three shelves. One thread: I'm always learning how stories work.
Virtarix had strong technical expertise but very little distribution.
I worked on turning that expertise into content people could actually discover and engage with across Facebook, Reddit and other community channels.
The work included content strategy, social media management, community engagement and Reddit marketing.
The Facebook page went from essentially flat activity to 70K+ views in three months, including 34K views in a single month.
I also created Reddit answers and conversations that helped Virtarix appear in relevant discussions where people were actively looking for recommendations.
The project was about taking technical knowledge and giving it distribution.