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A financial advisory page has to earn the meeting before it asks for one.
Three decisions marked on this one.
Video first, form later. The play button and "View our story" sit above the headline, and the consultation button sits below it, so the visitor watches before being asked for anything.
Proof is spread out instead of stacked. A live balance figure on the hero image, thirty years of experience as a single number, and a 4.9 rating attached to a named person with a photo.
Services are stated twice. Four cards of equal weight near the top, then the full two column list further down, so nobody has to guess what the firm does.
The result is a page that gives before it asks, with a dark band resting the eye before that second service list.
Buy the template: https://pentaclay.com/framer/templates/atvisor
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Love this!
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?