Ever spent 20 minutes designing a button, only to realize it’s not the button that’s broken, it’s the flow?
This week, I was deep in a redesign for a grocery delivery site (yes, the kind that promises “freshness at your doorstep”). I kept tweaking the CTA button: color, size, copy. Nothing felt right.
Then it hit me. The issue wasn’t the button. It was the user journey. The page didn’t build enough trust before asking for action. Once I restructured the flow to highlight sourcing, packaging, and values before the CTA, everything clicked.
Sometimes the smallest UI hiccup is a symptom of a deeper UX misalignment.
Curious to hear how others spot when a visual tweak is masking a structural flaw.
Open to remote opportunities and always happy to connect with fellow designers, developers, and product professionals.